Assistant Professor of Sociology
Faculty Fellow
742 Flanner Hall
Current Research:

Terry’s recent research explains why HIV/AIDS media campaigns often fail to change peoples’ belief and behavior in response to the disease. Understanding people’s creativity is at the core of this work. He finds that communities often use AIDS campaigns in unexpected ways—women reconstitute female condoms as bangle bracelets and people decorate their homes with AIDS advertisements. Work from this project was recently published in the American Journal of Sociology and won an honorable mention for the Geertz Prize in Cultural Sociology. For his next project Terry turns his attention to developing a sociology of misinterpretation.

Research Areas:
Culture and media; HIV/AIDS and public health; social movements; gender and sexuality; urban studies, theory, methods
Geographical Focus: